Saturday May 18th 2013
Last week (March 9-10), I worked with Tape Track at Data Center World in Nashville, TN. Tape Track is focused on helping companies better manage their backup tapes. As their event hostess, I was responsible for engaging attendees, qualifying potential leads, and introducing them to the company representatives in our booth or collecting their contact information for future follow up. For companies without an appropriate representative on-site, I briefly explained our offerings and traded business cards (noting the name and/or e-mail address of the intended recipient) so that Tape Track would be able to connect with the correct personnel upon returning to the office.