To prepare for this event, I did some preliminary research on the Beckloff Associates website. Then, I learned additional business details through correspondence and conversation with their leadership team. Once on-site, I was responsible for greeting attendees and inviting them to learn more about the company’s offerings with a brief overview. I collected business cards for our booth giveaway contest (as well as future opportunities with Beckloff Associates) and scanned leads for attendees interested but without cards – noting important details as a reminder to the sales team for follow up. Finally, I introduced visitors to company representatives and provided information for post-show contact.
This week (May 4 to 6, 2010) I was contracted by Beckloff Associates for the BIO International Convention in Chicago, IL. Beckloff Associates, a subsidiary of Cardinal Health, provides on scientific and regulatory consulting services. This was their first year exhibiting in a stand alone booth (outside of the Kansas pavilion) and it was very successful.