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BIO International – Beckloff Associates

This week (May 4 to 6, 2010) I was contracted by Beckloff Associates for the BIO International Convention in Chicago, IL.  Beckloff Associates, a subsidiary of Cardinal Health, provides on scientific and regulatory consulting services.  This was their first year exhibiting in a stand alone booth (outside of the Kansas pavilion) and it was very successful.

To prepare for this event, I did some preliminary research on the Beckloff Associates website.  Then, I learned additional business details through correspondence and conversation with their leadership team.  Once on-site, I was responsible for greeting attendees and inviting them to learn more about the company’s offerings with a brief overview.  I collected business cards for our booth giveaway contest (as well as future opportunities with Beckloff Associates) and scanned leads for attendees interested but without cards – noting important details as a reminder to the sales team for follow up.  Finally, I introduced visitors to company representatives and provided information for post-show contact.

After growing up with self-employed parents, graduating with an Aerospace Engineering degree, and a short stint as a trade show "Booth Bunny," Robyn started When I Need Help (WINH) to show professionals a better way to maximize their exhibiting results. Need help with your next trade show? Contact Robyn.

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