Last week, I was in Chicago, IL for the National Restaurant Show. I had been contracted by SlipGrips to handle their marketing efforts on-site. SlipGrips sells non-slip safety shoes for the hospitality industry and announced the release of their new line of Michelin shoes (utilizing the same technology from your tires for your shoes) at the NRA Show. We even had the Michelin Man in our booth!
I was responsible for helping the Michelin Man into and out of costume each day, walking him to and from the booth, and speaking with consumers on his behalf. Learning about each attendee, assessing their needs, and showing them our most relevant products was one of my most important tasks at this event. For potential customers who were interested in additional information, I scanned their badges, provided catalogs, and/or introduced them to sales staff on-site.
On the first day, SlipGrips gave away 10 pairs of shoes to one group. To facilitate this, I explained the contest rules to attendees, distributed keys to our treasure chest, and encouraged participants to return at the appropriate time. When they returned, I gave a number to each guest (so they could try their keys in order). After overseeing this process, I collected the contact information of our winner and provided consolation prizes to others.
On the next day, I administered six drawings – one drawing per hour, with each winner receiving one pair of shoes. I encouraged consumers to provide their contact information (for the contest and future follow up by SlipGrips sales staff) and pulled the winners for each hour. I also wrote the results on our board to announce the winners to all show attendees and encourage participation in remaining drawings.
Finally, on my last day, a video company came to create a promotional video for SlipGrips. During this process, I served as a liaison to the video company to ensure that all of the corresponding booth display areas were taped and I did all of the speaking on camera (see initial copy below). Between working with the Michelin Man, interacting with consumers, distributing various prizes, and managing this video, it was a busy day. Overall, the NRA Show went very well for SlipGrips and I enjoyed myself too.
Check out the video: Robyn Davis in the SlipGrips Booth at the NRA Show
- Comments from Joe Hanning at SlipGrips -
“Robyn did an excellent job in our SlipGrips booth. As an exhibitor at this show, it’s tough to weed out the consumers from the B2B decision makers. Technically, everone was invited to take part in our promotions, but the B2B decision makers are who we really want to see. Robyn did an excellent job of managing the contests and funelling the “right” traffic back to our sales team. Our sales guys and gals loved having her there because she did an excellent job of qualifying the traffic as it entered our booth which means that our sales team spent more time with accounts opposed to “regular joes” just looking to win a free pair of shoes. Great stuff!!”
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
