In the weeks prior to this event, I participated in informational meetings and completed research to learn important data about Burger King and the petroleum industry. Once on-site, I attended the trade show with a company representative to meet exhibitors and explore partnering opportunities. Later, we also attended the president’s reception and dinner to network with potential partners and franchisees. Each of these activities provided the proper atmosphere to improve relationships within this industry.
The following day, I assisted with preparations for a workshop led by Burger King’s Luis Laboy, co-branding Subject Matter Expert. I distributed presentation materials as guests arrived, handled technical aspects of the PowerPoint slides and video, and awarded guests for their participation with branded merchandise. The successful execution of this workshop was very important and we were pleased with the results.




