…for networking success at an evening reception
1. Read the newspaper
Current affairs are an excellent conversation starter – consider the Wall Street Journal or one of your industry’s top magazines as a starting point. If those are not readily available, try the USA Today or a local paper instead.
2. Wear something interesting
Nice shoes, a stylish watch, beautiful jewelry, or a handsome tie provides others with something to say. Accept their compliments with grace.
3. Prepare for an introduction
Hold your drink in your left hand so you can shake hands with your right. Make sure your name tag is visible and keep your business cards handy.
4. Ask thoughtful questions
Everyone asks about “what” you do. Be different. Ask “why” or “how” and then relate what is said to something you have read or experienced.
5. Pay attention
Carefully listen to the person you are speaking with – do not check your watch or look for a new contact until you have finished your conversation.
6. Mix and mingle
After spending some time with one person or group, exchange contact information and politely excuse yourself. Promise to continue the conversation at another time and follow through.
7. Share the wealth
Remember connections you meet who may not be a great fit for you personally or your business and introduce them to others who may be more compatible – trust your new connections to do the same for you.
8. Organize and follow up
At the end of the evening, make notes on the business cards you have received. Send a quick message within 24-48 hours to thank each person for your encounter.
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
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