This week (January 31 to February 2, 2011), I was in New York City for LegalTech NY. (Do you remember when I helped Kiersted/Systems with this event last year? If not, read all about it here.) Kiersted/Systems provides full service e-discovery solutions as well as consulting services like legal hold and litigation support. This year, our booth had a “Rock Star” theme.
Similar to last year, I was responsible for engaging attendees and encouraging them to come into the booth, enter our sweepstakes (this year, we gave away a guitar signed by Bruce Springsteen), and discuss their needs with Kiersted/Systems representatives on-site. One of the ways they could do this was in playing Guitar Hero with key staff members (having this activity in the booth was fun for both attendees and other exhibitors). Also, a number of give away items were available – t-shirts (hundreds of these were made and distributed in the booth to announce and celebrate the recent opening of a Kiersted/Systems office in New York) were very popular. In addition to overseeing these promotions, I was responsible for collecting contact information from attendees (in paper and electronic formats) and determining their interest/need in available offerings.
There was a lot to share with our visitors during this event, even outside of the Kiersted/Systems booth. For example, George Kiersted (company President) moderated two sessions on Wednesday and consulting experts spent time each day in a partner’s booth to demonstrate legal hold offerings. While quite different from last year’s efforts, the success we experienced was similar. This was a great event for Kiersted/Systems!
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
