… a quiz for exhibitors
I always say that every client and event is unique. One of the ways I have found exhibitors to differ is in how they are typically involved on-site. For today’s blog post, I have created a quick quiz so you can determine which style best suits you.
(1) On the plane ride over, how do you spend your time?
A – Sleeping; because once you land, you won’t have much time for anything outside of ensuring your company’s trade show success.
B – Putting the finishing touches on a report you have been working on non-stop for your biggest client.
C – Chatting with those seated around you.
D – Glancing through your travel information, schedule, and talking points before relaxing however you please.
E – Napping a little, eating a snack, watching a movie, or reading a book.
(2) When you arrive in the convention city, what do you do first?
A – Pick up your badge from registration, ensure that your materials made it to the booth safely, and start setting up your booth.
B – Check your voicemail and e-mail. Then, call your administrative assistant to correct the latest crisis at home.
C – Order a drink from the lobby bar and scope out the crowd to see whom you may want to meet.
D – Check into your room and get ready for that evening’s team dinner.
E – Call over to your team at the convention center to ensure that your booth has been set up as planned so you can relax however you please.
(3) During the afternoon of your first show day, where can you be found?
A – In the booth, of course!
B – In the booth waiting for attendees, that is, when you aren’t in the aisle taking important phone calls.
C – Tasting whiskey or wine at the various booths sponsoring open bars and mingling with other guests.
D – You are scheduled for booth duty until 2pm and, after a quick client meeting at 2:30, you have the rest of the day to yourself.
E – Walking around the exhibit hall, exploring the city, or having lunch with VIP contacts.
(4) Then, on the last morning, where can you be found?
A – In the booth (as always).
B – Finishing up a conference call that ran over with your home office before making your way down to the booth.
C – Sleeping in until you have to get ready for your lunch appointment with a prospect.
D – You are scheduled for tear down that afternoon, so you don’t have to be anywhere in particular at that time.
E – You may stop by the booth, just to check in with your team briefly; but, then you’ll be out and about to enjoy your last day in the convention city.
(5) Oh no! There is a crisis in the booth! How do you handle this?
A – Solve the problem and then solve all of the smaller problems that were caused by your absence while solving the original problem.
B – Triage; depending on the crisis, you choose between continuing to fight fires remotely for the home office and the ones on-site.
C – No worries; you don’t let anything stress you out. You make reservations at the best steakhouse in the city and plan to smooth everything over with an expensive dinner.
D – You do whatever the protocol says; that’s why a Plan B, C, D, and E were created after all.
E – Break up the main issue into more manageable tasks and assign all of the tasks to capable members of your team for resolution.
(6) What is your favorite part of the exhibiting process?
A – A quite moment within the chaos to reflect on the success your hard work has produced.
B – Heading home; you feel guilty being away from your office for so long.
C – Meeting new people – prospects, clients, partners, anyone!
D – Hmm… You hadn’t ever thought of it that way; trade shows feel the same to you as any other work day.
E – You enjoy the entire show; it is a wonderful change of pace to not be bogged down with so many responsibilities.
Come back next week to score your quiz and find out what your answers mean … OR, if you can’t wait until next Wednesday’s blog post, opt-in to the WINH General Information mailing list for a sneak peek of the results!
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
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