Last week (April 12 to 14, 2011), I was in Orlando at the RFID Journal Live! event with RFID Global Solution (speaking of, do you remember when I worked with this company at IBM Pulse in Las Vegas?). Our booth had an aerospace theme to highlight the work RFID Global does in the aerospace and defense industry for clients like Boeing.
During this event, RFID Global Solution was represented by a team of its employees and partners in both our main 20×30 booth as well as at a podium in a partner’s booth. However, this company’s reach wasn’t limited to these areas alone; Diana Hage (CEO) had a few speaking engagements, RFID Global was an application sponsor, and the various giveaway items created quite a buzz.
I was responsible for managing our main podium. I qualified attendees before introducing them to the most appropriate company representative(s), scanned their badges and edited contact information as needed, and providing literature (or squishy airplanes, space shuttles, transforming pens, and brightly colored bags) to our visitors. In order to do this properly, I had to know where our company representatives were at any given time, which opportunities were available to our visitors (like the flight simulator in our booth, presentations elsewhere, and Visi-Trac demonstrations, etc), and company/industry facts most applicable to current/prospective clients as well as current/potential partners.
- Robyn Davis (WINH) worked with RFID Global Solution at RFID Journal Live!
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
