QUESTION: What is the key to designing my booth space and backdrop?
ANSWER: Simplicity. Studies show that you have between three and seven seconds to attract the attention of an attendee walking by your booth. For this reason, your booth display must convey your messaging in a very clear and concise manner.
Your backdrop should be uncluttered (as should your booth space) so that your company and offerings can shine. Remove unnecessary furniture (like trash cans and chairs) and be selective in adding standing banners, tables, literature racks, etc. Carefully consider the images available and use the one(s) that best represents your company and offerings at a glance. Reduce the number of words included as well (think billboard, not brochure). Finally, imagine how your booth will appear from the aisle after you have placed your backdrop, furniture, and staff.
When you think you’re done, take a fresh look and edit your booth display one more time. Remember that everything inside should add value to the discussions your staff will facilitate with your target audience.
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
