QUESTION: Where is the best location for my booth space?
ANSWER: There isn’t one “best” location; instead, there will be multiple locations though out the exhibit hall that could fit your needs. Here are a few factors to consider:
- Most attendees start at the front of the exhibit hall along one side and work their way through the aisles toward the other side.
- Booths in the front of the exhibit hall will be busy right away and those near the back will see more traffic later in the day.
- Some booths (those near bathrooms, anywhere that serves food/coffee, major sponsors, and entrances) will receive higher traffic regardless of their offerings.
- Your target audience is most likely to go out of their way to visit your direct competition and any companies with complementary offerings (it is good to be next to or across from potential partners but can be problematic to be any closer than diagonal from a competitor).
Robyn Davis - Owner, When I Need Help (WINH)
Robyn helps exhibitors improve their results at conventions and trade shows by providing on-site sales and marketing support, pre-/post-event consulting services, and convenient products. Contact Robyn to discuss your situation today!
