This week (January 20-22, 2012), I was in Long Beach for my seventh event with BelQuette (an American company that designs, manufactures, and services direct-to-garment printers as well as other products).
If you are interested, you can read about other events
I have completed with BelQuette here:
SGIA in New Orleans (2011), NBM in Indianapolis (2011), ISS in Atlantic City (2011),
ISS in Orlando (2011), ISS in Long Beach (2011), and SGIA in Las Vegas (2010).
During this year’s ISS – Long Beach, I worked with BelQuette to introduce their products (including their newest software offering, JobVault) to attendees. My main responsibilities on-site were to greet attendees, assess their interests and current needs, explain/demonstrate BelQuette’s most relevant offerings, obtain the contact information of qualified leads, and record the details of our conversations so that company representatives would be properly equipped to follow up after the show.
Building upon their recent growth, the momentum created during ISS – Long Beach provides BelQuette with the perfect start to their 2012 trade show season. In addition to highlighting their newest offerings and reconnecting with new/current partners, clients, and prospects at this event, our team enjoyed an opportunity to candidly discuss strategy and direction for their other sales and marketing efforts moving forward. I look forward to seeing how everything will come together for BelQuette in the near future.


