This week (January 30 to February 1, 2012) I was in New York City to assist Kiersted/Systems at LegalTech NY. This was my third year to participate in LegalTech NY with Kiersted/Systems – if you’re interested, please click here to read more about my experience at LegalTech NY in 2011 and here to read more about my experience at LegalTech NY in 2010 (I worked with Kiersted/Systems during ILTA 2011 too, click here to read more).
Kiersted/Systems provides e-discovery services (from collections to review to processing, etc) as well as consulting services like legal hold and matter management to law firms and large corporations across the country. This year, our event theme was “radically efficient e-discovery” because we were promoting a new offering from Kiersted/Systems called Kiersted Direct. To assist our clients and friends in becoming more radically efficient, we offered attendees an opportunity to enter our drawing for a chance to win a pair of TAG Heuer watches.
As at previous Kiersted/Systems events, my main responsibilities on-site were to welcome attendees into our booth and inquire about their relevant interests/needs, briefly introduce the applicable offerings and provide supporting literature (as well as fun giveaway items), and obtain the complete contact information of each guest before making notes (to indicate the quality of each lead) for the Kiersted/Systems representatives who would be following up after the event. My involvement enabled company representatives to schedule product demonstrations, attend important educational sessions, and maintain their focus/energy levels (despite busy schedules) during productive interactions in the convention city.
To accomplish other goals, Kiersted/Systems extended their participation at LegalTech NY outside of their booth as well. First, to show their appreciation for continued loyalty and support, the Kiersted/Systems team hosted an after hours client reception at the Modern Museum of Art (MOMA). Next, George Kiersted (company president) moderated two conference sessions on the final event day. Finally, Kiersted/Systems helped the Women in e-Discovery group to support the American Red Cross by sponsoring their “Go Red for Women” promotion during the annual Women in e-Discovery educational session. These “extra” activities contributed to the overall success Kiersted/Systems enjoyed at LegalTech NY 2012.
Latest posts by Robyn Davis (@Robyn_WINH) (see all)
- My Favorite Marketing Lesson from Randi Zuckerberg’s Demand Success Keynote - July 7, 2014
- What You Missed in May [Robyn's Recap for June 2014] - June 5, 2014
- News, Updates, and Insights for February [Robyn's Recap] - February 13, 2014
- December News and Updates from When I Need Help (WINH) [Robyn's Recap] - December 12, 2013
- 12 Tips to Cope with the Most Common Causes of Travel Stress - November 28, 2013