Business blogging is a common marketing tool to raise awareness, share expertise, and connect with industry professionals, but coming up with the ideas required to produce quality content consistently can be a challenge. Here are fourteen business blogging ideas to use during your future scheduling process (or help you though any dry spell):
1. Write what you know.
As an expert in your field, your insight is valuable. Share your knowledge with your audience.
2. Write what your audience wants to read.
Survey your prospects and clients to discover which topics are most interesting to them.
3. Write what you observe.
In the course of a typical day (whether you are working or not), you will encounter plenty of inspiration… as long as you are paying attention.
4. Compare and contrast new technologies or methodologies.
Help your target audience decide between their options by evaluating the newest products or processes available to them.
5. Draw attention to an important cause or impactful new policy.
Educate your readers on the topics that mean the most to you (and them) by highlighting recent news.
6. Write about another time (past or future).
Recall important events from the history of your industry/company or share your goals and expectations for the future.
7. Offer a peek behind the scenes.
Exhibiting at an upcoming event? Releasing a new product? Excited about the quality of your customer service team? Show your readers the effort you make on a daily basis to serve your clients well.
8. Interview an industry expert or important company representative.
This idea takes “write what you know” a step further because, in conducting interviews for your blog, you can also share the knowledge of your VIP contacts.
9. Answer popular questions.
Think back over the last month and select a few of the most common questions you had been asked by clients, partners, or prospects.
10. Get personal.
Share an appropriate story to introduce yourself as a person (or your company’s more relaxed side) – for example, highlight your recent community service efforts or your quest to beat your most recent marathon time.
11. Spotlight customer success.
Solicit positive stories from and about your clients to feature on your blog. This offers your readers an opportunity to get to know your work in a less formal light and gives you and your clients an opportunity to celebrate together.
12. Introduce new partnerships.
Partnerships are selected because of the value they will bring to your audience (and your business). Your blog is a great way to share your new relationship, introducing your readers to the new possibilities your partnership creates.
13. Teach your readers how to do something simple.
Basic procedures are often the most important to master. Identify a few key procedures whose steps you can articulate clearly and create “how to” style posts to educate your audience.
14. Announce new offerings and explain why they will be beneficial to your audience.
Instead of discussing specifications and pricing (as you will in other parts of your website), explain to current and potential clients why you created your newest offerings with them in mind.