Archive for July, 2012
Question about iPads at Trade Shows
A LinkedIn reader asks if iPads are still the "it" thing at trade shows... Trying to decide if they will be a good fit for your exhibiting efforts? Read my answer here. [Read More]
Quick Tips to Clarify your Brand Messaging
Wish other people could just understand who you are, what you do, and why they should care? Read through these eight quick tips to learn how you can clarify your personal and corporate brand messaging. [Read More]
Review your Exhibiting Expectations
Just like the reviewers on travel websites, exhibitors who begin with extreme expectations will find themselves facing (often unwanted) surprises on-site. In this article, learn how to set realistic exhibiting expectations. [Read More]
July Newsletter
Check out these exciting updates from When I Need Help (July 2012): Business Lessons from ABC's Shark Tank -- The Pot Roast Story -- 5 Essentials Introductory Calls are Lacking -- Another Reason Twitter isn't Working for Your Trade Show -- And More! [Read More]
Trade Show Preparations Determine Ease of Exhibiting
Will you exhibit "The Easy Way" or "The Hard Way"? The effort you put into general trade show preparations determines the difficulty (and overall impact) of your trade show execution and follow up efforts. [Read More]