QUESTION: With respect to trade shows, are iPads still the “it” thing?
ANSWER: Tablets in general (and iPads specifically) are very common at trade shows now. They are often used for demonstrations, lead collection, and contest/drawing prizes; however, for me, the “it” thing would be something new and exciting that you wouldn’t expect to see in nearly every trade show booth… In that regard, the iPad doesn’t really qualify anymore.
However, that being said, whether or not an iPad is the “it” thing (however you define that phrase) shouldn’t dictate whether or not it will be useful in your exhibiting efforts. After all, padded carpet, badge scanners, and pop-up displays aren’t necessarily the newest and most exciting things at trade shows, but they are very important to many exhibitors (and the attendees who visit them).
How do you (or your clients) intend to use them? Would their use help or hinder your goals? Is there another tool that would be better suited for your specific needs? Do “iPads at trade shows” make sense in your overall exhibit plan? … Ask and answer these questions to decide what technology and other tools are most important to your exhibiting success.
The answer above was originally written for LinkedIn Answers.
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