Real Life Examples
LegalTech NY – Kiersted/Systems
Kiersted/Systems at LegalTech NY in New York City (January to February 2012) [Read More]
Nominated Articles
Storytelling Tips from Top TV Shows
Castle, The Next Food Network Star, and The Apprentice are all popular television shows but, more importantly, each one can teach us something different about an essential sales skill: storytelling. [Read More]
Sales Tips
15 Post-Show Follow Up Ideas
Post show follow up is one of the most important keys to exhibiting success. Utilize these 15 post show follow up ideas to maximize your trade show results. [Read More]
How to Deal with Reluctant Booth Staff
Having a hard time dealing with reluctant booth staff? You're not alone... This article explains how you should proceed when your trade show team members are underperforming due to lack of interest. [Read More]
Know your Non-Target Audience (Prepare Yourself… Part 3 of 3)
In this series, "Prepare Yourself for Exhibiting Success," we identify the right answers to important exhibiting preparation questions. Here, in part 3, we discuss your non-target audience. [Read More]
Quick Tips
Quick Tips
8 Quick Tips for Adding Value to Business Relationships ...like "explain why they should care" and more! [Read More]
Marketing Tools
Exhibit, Sponsor, Attend, or Speak
So, you've decided trade show participation is the best way to accomplish your marketing goals... But, should you exhibit, sponsor, attend, or speak? This article helps you choose. [Read More]
Prepare Yourself for Exhibiting Success – Introduction (& Free Download!)
In this series, "Prepare Yourself for Exhibiting Success," we identify the right answers to important exhibiting preparation questions. Here, in the introduction, we discuss your role in your exhibiting success (plus, receive a free PDF). [Read More]
Top 12 Business Tasks to Complete before 2012 Begins
Want to start 2012 in the best possible way? Read this article to learn the 12 things you have to do (for your business) before ringing in the New Year! [Read More]
Newsletters
February Newsletter
Check out these exciting updates from When I Need Help (February 2012): "Prepare Yourself for Exhibiting Success" Series -- Contest Winners -- 2011 Highlights and Evaluation Results -- "Start Small, Win Big" Challenge -- And More! [Read More]
January Newsletter
Check out these exciting updates from When I Need Help (January 2012): Win a Starbucks Gift Card -- Top Sales Award Medal (I won!) -- How to Tell the Truth (Internally) -- In-Booth Introductions -- And More! [Read More]
December Newsletter
Check out these exciting updates from When I Need Help (December 2011): Voting for the Top Sales and Marketing Awards -- The Impact of Trade Show Attire -- Pre-Show Marketing Ideas -- Holiday Business Gifts -- And More! [Read More]
November Newsletter
Check out these exciting updates from When I Need Help (November 2011): New Q+A added to WINH FAQs -- Small Business Saturday preparations -- Another great "Spotlight Event" -- Event communication advice -- And More! [Read More]

