Posts Tagged ‘Quality Leads’
10 Inexpensive Ways to Entertain Clients in the Convention City
It's no secret that trade shows are expensive... But, entertaining your clients before or after show hours doesn't have to be! Read this article for fresh 10 ideas that won't break the bank. [Read More]
6 Dos and Don’ts for Sales Pros Involved with Trade Shows
Sales professionals, learn how to behave as an exhibitor in your company's trade show booth with these six dos and don'ts (as originally written for and published by Paul Castain's Sales Playbook). [Read More]
Question about the Focus of Trade Show Booth Design
Wondering which of your company's offerings is most relevant for your upcoming trade show? Not sure which booth design ideas will help your company stand out (in a good way)? This article helps you decide exactly what to focus on. [Read More]
Booth Staff Selection: Consider Technical Staff
Have you selected your booth staff for your next trade show yet? Before you do, read this article because it explains three reasons why you should consider including your technical staff in your exhibiting efforts. [Read More]
Question about Making Time for Note Taking
One of the biggest objections you will face in encouraging your booth staff to take notes during your trade show is "a lack of time" - use these tips to help your team make the time required. [Read More]
Quality vs. Quantity Leads (A Great Debate)
Quality leads vs. quantity leads - which should you focus on while exhibiting? This article offers the definitions, issues, and summary you need to decide. [Read More]
Compare your Results to “Trade Show Trends”
What is trending in the world of trade shows? Compare your exhibiting results to these statistics from the annual "Trade Show Trends" survey (and improve your results). [Read More]
Exhibiting Confidence
Trade show selling is tricky for company representatives who don't spend 100% of their time exhibiting. Encourage your team by teaching them these three keys to confidence first. [Read More]
15 Post-Show Follow Up Ideas
Post show follow up is one of the most important keys to exhibiting success. Utilize these 15 post show follow up ideas to maximize your trade show results. [Read More]
Know your Non-Target Audience (Prepare Yourself… Part 3 of 3)
In this series, "Prepare Yourself for Exhibiting Success," we identify the right answers to important exhibiting preparation questions. Here, in part 3, we discuss your non-target audience. [Read More]