"What will I learn, specifically?"

This program includes 30 days of lessons and "text back prompts" (with bonus tips/ideas). We're always adjusting the specific daily content to keep the program as fresh and helpful as possible - so please note that this list is subject to change without warning, but just to give you an idea... here's what's inside the course today:

1

Welcome

  • Statistics (good news and bad news)
  • Fun fact about virtual vs. digital trade shows
  • More about the statistics shared

2

Step 1: Event selection (overview)

  • Introduction/importance
  • Confidence boosters
  • Reflection questions and helpful technique
  • Confidence check

3

What if...?

  • Are virtual trade shows right for you?
  • Is a specific virtual trade show right for you?
  • Is exhibiting at a specific virtual trade show right for you?
  • More format considerations
  • More participation option considerations

4

Ask your organizer

  • Five sets of non-obvious questions to ask your organizer
  • More about expectations
  • More about your event-specific audience

5

Fill the gaps

  • Examples of common "gaps" and how to overcome them
  • Quick tips for uncovering unexpected gaps

6

Step 1: Event selection (FAQs)

  • Recap
  • Should I exhibit if my in-person trade show switches to virtual?
  • Isn't any VTS that's free a safe bet?
  • Is a brand new VTS ever worth a try?
  • More about justifying a risk

7

Step 2: Initial planning (overview)

  • Introduction/importance
  • One of the biggest keys to success for successful initial planning

8

Goals and value

  • Two types of goals every virtual exhibitor should set
  • How to calculate your first goal
  • How to determine your second goal

9

Theme

  • Why you need a theme
  • How to determine your theme

10

Timeline and resources

  • The big three types of virtual trade show resources
  • More about determining your timeline
  • More about determining your budget

11

Step 2: Initial planning (FAQs)

  • Recap
  • How can I quantify fuzzier value types like awareness?
  • What if my stakeholders don't want to be involved?
  • Confidence check

12

Step 3: General preparations (overview)

  • Introduction/importance
  • Three action steps
  • Confidence check

13

Design Elements

  • Three common design elements
  • More about exhibitor profile
  • More about booth design
  • More about content

14

Pre-show marketing

  • Typical process and three success steps to do better
  • More about topics to include in pre-show marketing
  • Confidence check

15

Team

  • How to choose your booth staff
  • What to include in your team training
  • More about selecting booth staff
  • More about the recommended training process

16

Logistics

  • How to fill the gaps identified on Days 4-5
  • More about show-specific landing pages

17

Step 3: General preparations (FAQs)

  • Recap
  • If I'm not telling people how excited I am to exhibit, how will they know to visit my booth?
  • What types of literature should I prepare?
  • Confidence check

18

Step 4A: During-show efforts (overview)

  • Introduction/importance
  • Confidence check

19

Interaction

  • Three common interaction opportunities
  • More about text chats
  • More about qualifying booth visitors
  • More about video appointments

20

Attractions

  • How to choose the right attractions
  • More about SWAG
  • More about live demos
  • More about pre-recorded demos
  • More about three other types of attractions

21

Obtaining value

  • Simple steps to achieve three types of value
  • Two more types of value and how you can achieve them
  • More about my qualifying scale

22

Participation options

  • Three different participation options, in addition to exhibiting
  • More about attending
  • More about speaking
  • More about sponsoring

23

Step 4A: During-show efforts (FAQs)

  • Recap
  • How many team members should I bring to my virtual trade show?
  • How can we make networking more accessible/inclusive?
  • How can my team incorporate all five senses in our interactions?
  • More about virtual trade shows that are available "on demand"
  • Confidence check

24

Step 4B: Follow up (overview)

  • Introduction/importance
  • Relevant statistics
  • More about what you can accomplish with strategic follow up
  • Two "must do" keys to effective follow up

25

Tasks and timing

  • Process for effective follow up
  • More about effective follow up
  • More about how to vary your communication format, within a particular communication method

26

Step 4B: Follow up (FAQs)

  • Recap
  • Won't I be bothering attendees if I follow up as much as suggested?
  • Do I really need to follow up with everyone who visits my booth?
  • More about what's appropriate to send to a hot or warm lead
  • More about what's appropriate to send to a cool or not lead

27

Step 5: Evaluation (overview)

  • Introduction/importance
  • Three keys to evaluation success
  • More about the importance of evaluation-related decisions

28

Processing and reporting

  • Two areas to evaluate your performance in for every virtual trade show
  • More about what to include in your report
  • More about reporting your findings
  • A "bonus area" to evaluate at least once per year

29

Step 5: Evaluation (FAQs)

  • Recap
  • Do I need to create an evaluation report if my company says we'll exhibit again anyway?
  • How long should my report be?
  • Confidence check

30

What's next?

  • Recap
  • Three next steps (post-program)
  • Three quick evaluation questions

Ready to get started?

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