Trade Show Summer School 2019

The information you need to improve your future trade shows, quickly and in an easy-to-understand format.

Our next webinar, "How to Identify a Year of Content Creation Ideas in One Event Agenda," starts in:


Improve Your Trade Shows

Summer may be here, but that doesn't mean your work and other responsibilities can take a break! That's why, we're offering Trade Show Summer School again (with all new classes and some other improvements too)... here's what you'll learn:


This webinar will introduce you to the program, your instructor, and extra resources.

HOW TO SESSIONS (6/5, 7/3, 7/31, 8/28)

Four webinars will teach you "how to" do something important, in a strategic way.

RESEARCH SESSIONS (6/14, 7/17, 8/14) 

Three webinars will teach you what you need to know about 2018 CEIR studies.


Earn CMP Credits

Need continuing education credits? Four Trade Show Summer School classes (all "how to" topics: 6/5, 7/3, 7/31, and 8/28) have each been pre-approved for at least .5 CMP CE credits... both live and recorded versions are eligible!

NOTE: Exhibitor Education by WINH is a CMP Preferred Provider.

The program(s) identified with the CMP Preferred Provider logo meet the requirements to receive continuing education (CE) credit for the Certified Meeting Professional (CMP) credential. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session.  

For more information about the CMP credential or CMP Preferred Provider Program, please visit


** Note: This class has been pre-approved for .5 CMP Continuing Education credits through EIC's CMP Preferred Provider Program - you must attend live (or watch the recording) to be eligible to receive credit.

Join Us on 8/28!

Our topic will be "How to Identify a Year of Content Creation Ideas in One Event Agenda"... Ever struggle to decide what content you should create and share with your audience? Wish it was easier to come up with relevant and timely topic ideas all year round? This webinar can help!

What's Next?

Get Started!


What You'll Learn This Summer (Webinar Topics)

Every other week this summer, you'll have the opportunity to attend a free, 30 minute webinar, designed specifically for event professionals, like you. Each of these topics has been carefully selected according to feedback from exhibitors and event organizers - we hope you'll enjoy them (and tell your friends)!


A Very Special Offer (Consulting Package)

Summer Special: Accountability Package

Step 1: Mini-Program Review

First, we'll spend an hour together (via video conference) reviewing your current trade show efforts, as they relate to Robyn's "5 Essential Steps to Trade Show Success," and prioritizing the areas of opportunity identified to be addressed in future sessions.

** Don't worry - you'll sign off on every topic we choose to cover in our one-on-one sessions... If something is a priority to you, it's a priority to us!

Step 2: Six Strategy Sessions

Next, we'll work together to address the areas of opportunity identified in Step 1. Each of your six strategy sessions will last 30 minutes and be scheduled at a time that's convenient for both you and Robyn. You will leave each session with advice and ideas you can utilize right away.

** These sessions will not be recorded, but you're welcome to invite a relevant colleague (or two) to participate/take notes, if you'd like, at no additional cost!

Step 3: Quick Debrief

Finally, once we've finished all of your strategy sessions, we'll get together one last time (in a 15-30 minute video call) to quickly review your progress/celebrate your successes and plan for any appropriate next steps.

** This step is optional, but most WINH clients do take advantage... This isn't a sales pitch, but one final opportunity to get the help you need to improve - the choice is up to you!

Top 5 Hesitations... Solved!

#1 - Can Learn on Your Own

Yes - with free programs like Trade Show Summer School, FAQ Friday, and others, you can find almost any answer online... if you have the time to look (see #2). However, an internet search alone won't help you see your blindspots or apply what you've learned - we will.

#2 - Can't Afford It

Trade shows offer huge potential, but if you don't do the right things, in the right ways, at the right times, you'll lose what you spend and, potentially, more (don't worry, we'll help you make smart decisions)! Also, this is the best possible price we can offer for this service... and it's only available for a limited time.

#3 - Not Enough Time 

Everyone is busy, but even more so when preparing for a trade show. With so much to do, many exhibitors miss deadlines and/or struggle to squeeze in creativity. However, for a successful event, you need to make the time, so we will hold you accountable and help you prioritize.

#4 - More than Enough Experience

If you've found any value in Trade Show Summer School, it's likely you'll find even more value in consulting... as most ambitious event professionals agree, "there's always room for improvement" (and an objective, outside perspective may be just what you need to find it).

#5 - No Support, Internally

For some, this is a valid concern... why invest, if you aren't confident you'll be allowed to implement what you learn? But, if there anything you do have control over (that isn't perfect yet), we will work together to improve in those areas. Then, you can leverage that success to (hopefully) get the support you need to improve in other areas too.

Your Investment

The full Accountability Package (mini-program review, six strategy sessions, and debrief session) is valued at nearly $2,500. However, during Trade Show Summer School, this package is available at a substantial cost savings!

** CONFIRM BY 8/30 TO SAVE 50%+ **

* Prefer to pay by check/bank transfer or need an invoice? Email with the subject "Summer Special - Pay by Check/Bank Transfer" (important: your payment must be received by the deadline above to secure the cost savings listed above).

** Note: This package is non-refundable and your sessions don't expire - you can use them at any time. Also, we can't guarantee your results (as they'll depend on a number of circumstances, like the effort you put in), but we promise we'll do our best to help you achieve your goals. If you have any questions about this or the above, please email with the subject "Summer Special - Questions."

Meet Robyn at WINH (Your Instructor)

Who is Robyn at WINH?

Robyn Davis is a Trade Show Strategy Specialist and the Owner of When I Need Help (WINH). Over the past 10 years, she has become known for her fresh approach to exhibitor success and the simple, step-by-step strategic processes she teaches.

Robyn works with individual exhibitors and groups of exhibitors through event organizers like RSNA, OTC, AEM (CONEXPO-CON/AGG), and NSSF (SHOT Show).


Recent Honors and More

  • 20 Women Leaders in Business (SLMA)
  • 40 Under 40 (Connect Association)
  • IAEE Member
  • CMP Preferred Provider
  • Returning speaker to industry events like ExhibitorLive, IMEX America, and HCEA Connect
  • Published by TSNN, MeetingsNet, Exhibitor Magazine, Event Solutions Magazine, and others
  • Robyn's degree is in Aerospace Engineering

Meet Robyn In-Person

Summer Speaking Engagements

June: SHOT Show Exhibitor Academy (Keynote) in Las Vegas - Invite only

July: Exhibitor FastTrak in Providence, RI - Learn more and register here!

August: HCEA Connect in Miami - Learn more and register here!

August: CONEXPO-CON/AGG & IFPE Exhibitor Meeting in Chicago - Invite only

Contact Robyn at WINH

Questions? Comments? Other Thoughts?

Get Social!


Need More Answers?

Watch short videos, answering questions from real event professionals (like you), and submit you own questions too!


Need More Trade Show Help?

Visit the WINH website to learn more about Robyn, her clients, and how she helps both exhibitors and event organizers.


Webinar Recording

"Official Kickoff to Summer"

Originally presented by Robyn at WINH on Wednesday, May 29, 2019

Webinar Recording

"How to Modernize Your Exhibitor Education Program"

Originally presented by Robyn at WINH on Wednesday, June 5, 2019

** Note: This webinar has been pre-approved for .5 CMP CE Credits - please watch the webinar for more information **


Webinar Recording

"How to Incorporate CSR Initiatives into Trade Shows"

Originally presented by Robyn at WINH on Wednesday, July 3, 2019

** Note: This webinar has been pre-approved for .75 CMP CE Credits - please watch the webinar for more information **

Webinar Recording

"How to Increase Traffic and Engagement with Better Trade Show Attractions"

Originally presented by Robyn at WINH on Wednesday, July 31, 2019

** Note: This webinar has been pre-approved for .5 CMP CE Credits - please watch the webinar for more information **

Webinar Recording

"What You Need to Know about CEIR's "Marketing Spend Decision" Study"

Originally presented by Robyn at WINH on Wednesday, June 19, 2019

Webinar Recording

"What You Need to Know about CEIR's "Attendee ROI Playbook" Study"

Originally presented by Robyn at WINH on Wednesday, July 17, 2019

Webinar Recording

"What You Need to Know about CEIR's "How to Grow Attendance" Study"

Originally presented by Robyn at WINH on Wednesday, August 14, 2019

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