Your exhibitors need your support, even more now, than before...
...and you need their support even more now too!
If you're like many of my favorite organizers, you'll agree that exhibitors have been struggling lately, but:
They are a very valuable part of your industry and community
Their booth space fees, sponsorship dollars, etc. fund your year-round efforts
Their loyalty and support has helped to "keep you afloat" during the pandemic
They matter to you, personally (as people, not just from a financial perspective)
They deserve your support - it's the "right thing to do"
So, the big question is...
If both you and your exhibitors want your exhibitors to be successful, why are they still struggling?
(hard truth: it's not just because of the pandemic)
It's because you're struggling too! You want to help your exhibitors, but...
Your time, money, and staff resources are limited
The conditions keep changing on you... that's "just how it is" (at least for now)
Your key decision makers don't get it; they won't approve your best ideas
Delays from other teams (internally and externally) are holding you up
It feels impossible to do enough for your exhibitors
Fortunately, there's a big difference between things that feel impossible and things that are impossible.
Supporting every single exhibitor may feel impossible now, but it really isn't.
In fact, you don't need a massive budget, tons of extra time, or a whole bunch of team members to get your exhibitors the support they need to accomplish their goals. All you need is the right plan, a little creativity, and enough determination to keep taking baby steps until you achieve your goal and beyond.
It's just like the tortoise and the hare...
Be like the tortoise:
Make "slow and steady" progress to improve your exhibitor support efforts over time.
Set realistic expectations for yourself and your team about how you'll grow exhibitor engagement, satisfaction, and loyalty slowly.
Think long term - keep up the good work in 2022 and beyond!
Don't be like the hare:
Don't take on too much too quickly.
Don't feel too proud too early and lose focus (or get frustrated/overwhelmed if everything isn't 100% perfect).
Don't burn out before you can make it "across the finish line" to properly maintain your (new) exhibitor support efforts.
Trust me - as long as you genuinely want to help your exhibitors, you communicate this clearly, and the support you're providing is working, your exhibitors will meet you halfway (after all, it's in their best interest to do so!).
In other words: you don't have to do everything at once; but, you do need to do something now.
This NEW group program for exhibition organizers (focused on "reinventing your exhibitor and sponsor support efforts for 2022 and beyond")gives you the flexibility to engage with each month's topic (and your peers!) as much or as little as you wish, in real time or anytime, according to your availability and interest.
Enroll today and, every month, you'll enjoy:
Live Video Meetings
Each 45-minute live video meeting will include three parts:
A quick lesson/introduction to that month's topic from Robyn (live and recorded)
Structured discussion time with your peers, responding to pre-determined prompts in breakout rooms (live only)
Debrief (quick reminders from Robyn and takeaways from you/your peers, as a group - live only)
Next, at your convenience, you can re-watch Robyn's lesson/introduction and add your questions, ideas, examples, and other thoughts to your group's online forums.
This way, even if you can't attend the live video meetings, you can still learn about the topic and collaborate with your peers.
** Forums are available online 24/7 and can be accessed via the web or a mobile app.
Finally, if you'd like to and your schedule permits, you'll have an opportunity to dig deeper into each month's topic.
For example, you can:
Review relevant resources, like worksheets and educational content (which will be provided, when appropriate)
Connect with fellow group members for one-on-one chats or meetings on your own
Ultimately, this program will be as beneficial as you (and your fellow group members) make it... As your facilitator, Robyn will provide the structure and the starting point, but where you take it from there is up to you!
But wait, there's more!
In addition to the key program components listed above, here are a few other perks you will enjoy as a member of this new group program:
Before the program officially begins, you'll have time to get acclimated to the platform, meet Robyn, and get organized for the year ahead (with bonus tips to help you maximize your participation).
Every month, in the online forums, Robyn will provide specific feedback and advice to improve at least one real life example (submitted by you or one of your peers)... more, if time permits!
So that you can connect with your peers one-on-one, outside of the group platform, you'll receive a list of contact information for each of the other group members (as long as you opt-in to share yours in return).
At the end of the year, you'll have a chance to show off all of your hard work and new knowledge - not just with reinvented exhibitor support efforts - but, also, with a personalized certificate of completion.
Optional Add On: Informal Communications Review
In this special two-hour video call ($1,000 value), you'll meet with Robyn one-on-one to discuss your current exhibitor communications plan (topics, timing, methods, etc.). She will help youidentify your biggest areas of opportunity for improvement, so you can address any major issues right away and prioritize your time better moving through the rest of the program.
Bonus (if eligible): 9 CMP CE Credits
This program has been pre approved for 9 CMP CE credits (as below). We'll submit the first half in July and the rest in December. To earn your credits, all you have to do is attend the live group call or watch the recording of my introduction/lesson and comment in the forum each month.
Note: Exhibitors WINH LLC has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Want to "reinvent your exhibitor support efforts"?
You're in the right place! Click the big button below to enroll in our new group program today.
Your time is valuable and, if you're like most exhibition organizers, very limited. We expect that, with a small investment of time in this program, you'll be able to do more for your exhibitors in less time (as you'll be shortening your learning curve significantly).
The minimum availability you'll need for this program is one hour per month - this gives you enough time to tackle any logistics elements for the program (like reviewing reminders and submitting your availability), plus attend the 45-minute live video meeting OR watch the recording from the lesson/introduction and contribute to the online forums at your convenience.
That said... if you can squeeze in at least another hour or two of focused time each month, that would be much better - then, you won't have to choose between participating in real time or on demand; you can do both, plus you'll be able to take full advantage of the other resources! One more benefit: with this extra availability, you'll be able to revisit each topic as often as you'd like throughout the month and at other times throughout the year (coming back for more feedback/ideas as you work to implement what you're learning in real life).
Pro Tip - NOW is the perfect time to start a program like this... here's why:
Over the past couple years, our industry has been in a weird holding pattern... in that time, you've had a chance to "pivot" and "transition," plus you've learned a bunch of new technologies and skills. But, now, professionals around the world are moving on - so, it's time for you make some tough choices about your future.
Will you go backwards and try to recreate everything as it used to be?
Or, will you move forward to create a future that works even better for you and your exhibitors?
Ultimately, your exhibitors are ready to take the next steps, but they need your guidance and leadership to feel confident in doing so!
** This program is designed to give you the tools and the support you need to work through that decision making process in a productive way. Our goal is to help you help yourself and your exhibitors take advantage of this unique opportunity to reset, refocus, and reimagine your future, one achievable baby step at a time.
You will discover something new every month, like...
Inspired by educational sessions Robyn has presented to organizers at IMEX America, IAEE webinars/in person events, and Trade Show Summer School, each topic will take you one step closer to reinventing your exhibitor support efforts for 2022 and beyond!
How to communicate with your exhibitors
Which exhibitors need your help the most
How much help is reasonable to provide
How to support with "tools and resources"
How to support with "training"
How to support with "evaluation"
How to support with "timeline"
How to support with "reminders"
How to support with "talking points"
How to support with "next steps"
What action steps you need to take
How to evaluate your support efforts
Logistically, how will each month work?
In preparation for each month, you'll be prompted to submit your availability. Robyn will use your response to identify the best time for the most group members to get together online and kick off that month's topic in a live video meeting (typically scheduled for the second week of each month).
If you can participate in real time, that's great - you'll have first access to the content shared by Robyn and discussed amongst your peers, along with some extra time to work on applying what you've learned
If you can't, don't worry - within a few days, a recording of the introduction/lesson Robyn presented will be uploaded into the online portal for you to watch, relevant discussion questions will be posted in the online forums for you to respond to, and other resources (when appropriate) will also be available for you to review/utilize, all at your convenience.
Choose your preferred payment option (online or invoice) and enroll here
Be a good friend and invite others to join you (the more the merrier!)
Keep an eye out for an email with access information and more
Get excited - it's time to learn and grow with your peers!
What (else) you need to know:
Who should participate?
This program is designed for exhibition organizers who want to improve their exhibitor support efforts, one achievable baby step at a time.
It's a great fit for the person (or people) responsible for exhibitor success at your organization, whether you host for-profit or not-for-profit/association trade shows.
Otherwise, you don't need any specific experience or credentials - as long as you're willing to show up consistently (and invest at least one hour per month in this program), you're welcome to join!
Who shouldn't participate?
As we mentioned, this program is just for exhibition organizers (not supplier partners or exhibitors).
Also, it's very interactive (with group discussions, in real time and online), so if you aren't interested in engaging with or learning from others, it may not be a good fit.
Finally, if you aren't open to new ideas, if your organization isn't on board with the concept (no "buy in"), or if you're already confident that your exhibitor support efforts are close to perfect, it's unlikely that you'd benefit from this program.
What can I learn?
This program was inspired by a session Robyn has taught for IAEE, IMEX America, and Trade Show Summer School.
You will learn:
8+ categories of exhibitors who need your help in their own ways,
several types and levels of support that you should consider offering,
three action steps to get your new efforts up and running the right way,
plus quick tips for your exhibitor communications.
Can my coworker(s) participate with me?
Absolutely - please encourage any relevant coworkers to enroll themselves too, so they have full access to the program and can complete it alongside you.
If it would make things easier for you, logistically, we're happy to help you enroll all of your team members with one form/payment - please reach out to info@ExhibitorsWINH.com to get that process started right away.
Can I pick and choose which months I'll participate?
Technically, yes (as there aren't any activity requirements); however, practically, this program is a year-long commitment and, in order to "get your money's worth," it makes sense to take advantage of every lesson.
In other words: you're paying for all 12 months of programming whether you participate consistently or not :) And, in orderto create the best experience for everyone, we do hope you'll choose to be engaged in every lesson.
When will I have access to the platform and content?
The program officially begins this month and you'll receive access information for the platform on/before January 7, 2022.
Content will be created/shared monthly in live video meetings and within the online platform.
Once available, you'll maintain access to the contentuntil the end of the year (December 31, 2022).
Who is Robyn?
Robyn Davis, CPTD is the Owner of Exhibitors WINH LLC and your facilitator for this program.
She has been specializing in exhibitor success for more than 12 years and works primarily with major American trade show organizers to create custom exhibitor success programs that can improve engagement, satisfaction, and loyalty/retention.
Why are you offering this program?
A custom exhibitor success program (our core service) is just one part of your exhibitor support efforts; organizers have asked if/how we can help them with the rest and we haven't had a good answer... until now.
Selfishly, we enjoy helping people who want our help. This program gives us an opportunity to do even more of that.
How can I ask other questions about this program or something else?
Please don't hesitate to reach out via the chat box in the bottom right corner of this page.
Alternatively, you can email (info@ExhibitorsWINH.com), call (614-657-7412), or send a message to Robyn directly through LinkedIn (linkedin.com/in/whenineedhelp) any time - we'll reply as soon as we can :)
Accessibility Statement: We are doing our best to make these programs accessible for you. After testing, we have not identified any WCAG errors or other accessibility issues; but, if you catch something we missed, we want to make that right. Please email us at info@ExhibitorsWINH.com or call/text us at 614-657-7412 with any questions, concerns, or other accessibility requests so that we can continue to improve these programs for you and others.