Exhibitors we know have told us they struggle with virtual trade shows because:
Source for statistic above: Explori, UFI, and SISO (August 2020)
Imagine what comes next - if you could learn how to make virtual trade shows work, how do you think it would feel when you...?
Virtual trade shows aren't new (as a concept), but with more organizations using them than ever before, they are new to a lot of exhibitors. That's why it's completely normal if you want to make them work, but still aren't confident you can.
If you're like other exhibitors we know, you may be asking yourself:
A lot of exhibitors have just barely dipped their toe into the constantly growing pool of virtual trade shows (if at all). In fact, one of the most common things we hear from prospective virtual exhibitors is that they "don't know what they don't know" about virtual trade shows.
It's practically impossible to succeed if you aren't sure where to start (or what to do next)... That's why we've created Virtual Trade Show Value, a new program exclusively designed to help virtual exhibitors!
Are you working to achieve or maintain your Certified Meeting Professional (CMP) status? This program can help!
Exhibitors WINH LLC is a CMP Preferred Provider and this program has been pre-approved for 1.5 CMP CE credits. After you complete all of the lessons, we'll submit the necessary information to the Events Industry Council (EIC) on your behalf. The credits you earned will automatically appear in your account (please allow at least a week for processing).
** Note: You must reply to each prompt in order to receive your CMP CE credits, this is the only way we can verify that you received and read all of the content. This is a good thing though, as it will help you make the most of the program!
Based on our conversations with other virtual exhibitors, we expect that your journey may go a little something like this...
The Virtual Trade Show Value program is like a "crash course" in the five essential steps to virtual exhibiting success - in just 30 days, you will learn the strategic actions required (before, during, and after your virtual trade show) to make exhibiting "worth it."
The five essential steps covered in this program are:
How to choose the right virtual trade show(s), including topics like:
Where to start (after selecting your event) in getting yourself/your team organized for your virtual trade show, including topics like:
What else needs to happen before your virtual trade show officially begins, including topics like:
What to do during and immediately after your virtual trade show, including topics like:
How to wrap up your participation in a virtual trade show, including topics like:
In addition to an opportunity to earn 1.5 CMP CE credits (as explained above), participants in this program, will enjoy:
30 lessons, with 2-5 "bonus content" opportunities per day (including additional ideas, tips, and reflection questions), delivered to your phone
30+ page printable PDF to help you process and remember what you've learned, with a checklist of course topics and space for structured note taking
Robyn is your program facilitator for Virtual Trade Show Value. Here are some of the things exhibitors and event organizers have said about her on social media:
30-Day Course via text message (weekdays only) and Printable Workbook
Yes - all 30 "daily" lessons (weekdays only) for this program will be sent to you via text message!
Everyone reads at different speeds, but we expect that each day's content will only take you a few minutes to read. To get the most value out of this program, we recommend scheduling a 5-10 minute block of time on your calendar every weekday, with extra time to do the longer projects... the ones you should be doing to prepare for your virtual trade show anyway (things like designing your booth, training your team, and creating your follow up plan)... each week.
The "lesson" part for each weekday is about 200 words, a couple minutes of reading to cover the main concepts for that day
Most days, there are 2-4 (optional) "text back" prompts, under 150 words each, with reflection questions and extra tips
Implementing what you've learned is the ultimate goal - timing will vary, but you can do this anytime you'd like.
With major in-person trade shows "on pause" and many, many virtual trade shows to consider, now is the perfect time for a lot of exhibitors (maybe even you!) to complete this program... If any of these statements sound like you, Virtual Trade Show Value may be a great fit for you:
Absolutely - it's impossible for one solution to be the perfect fit for everyone (and that's okay!). If any of these statements sound like you, this program is probably not the right fit for your situation:
Here's what happens after you officially join Virtual Trade Show Value:
Part 1: Check your inbox - you'll receive an automated "welcome email" with next steps (and your printable workbook!) very soon!
Please be sure to read/reply to that email ASAP so we can get you added into our system right away.
Part 2: Keep an eye out for your first lesson!
We add participants into the course every Wednesday, based on who has registered by 5pm ET on that Tuesday (with paid enrollment and completed information form, as noted above).
If you complete this process after 5pm ET on a Tuesday - don't worry, you'll just receive your first text message the following Wednesday instead (note: if you're in a big hurry, please email us - we'll do our best to accommodate you, if we can).
You're here because, like many exhibitors, you're struggling to find the value in virtual trade shows, you're having a hard time figuring out what works in this unfamiliar environment (especially compared to what used to work for you face-to-face), and you aren't sure how to do this on your own...
That said, especially because "virtual is the way things are" for now, you really do want to do your best (even though things are totally crazy and you have a million other tasks to complete, of course).
So, by popular request, this program, Virtual Trade Show Value, is your 30-day crash course in the 5 essential steps that make exhibiting online worth it! The 30 "daily" lessons (weekdays only for North American participants, every day for global participants) are delivered by text message (so quick and easy!).
In the end, it's your choice. If you want to keep trying to figure things out on your own, that's okay... but, if you want to know exactly what to do and feel confident that you're doing it properly, enroll in Virtual Trade Show Value today. You'll get your first lesson soon.
You only need 5 minutes per day to complete each lesson (including "text back" prompts) - you can read and reply any time, any place... all from your phone!
Right now, you can get started for under $350. We chose this price point, not because that's all the program is worth (not even close!), but because we wanted every exhibitor we know to be able to afford it easily.
Trade shows are a great equalizer for companies of all sizes. We kept small exhibitors in mind, specifically, when designing this program... you deserve value too!
30-Day Course via text message (weekdays only) and Printable Workbook
Here are some of the honors and awards Robyn at Exhibitors WINH LLC (your program facilitator) has received from reputable industry organizations/publications recently:
Even though we can't guarantee your results (as those will depend on a number of factors, including your own effort)... we want you to be happy with this program!
As such, if you aren't satisfied for any reason, let us know within 14 days of your purchase, we'll refund your money hassle-free (seriously - just email us with "VTS Refund Request" in the subject - we'll process your refund request and close out your account within two business days)!
The enrollment process is pretty straightforward... Here's how it works:
Yes! Please email VTS@ExhibitorsWINH.com with the subject "VTS Value Invoice Request" and include: your location (North America or somewhere else), correct contact name, title, and email address we should send to, and preferred payment method (credit card, check, or bank transfer).
Yes! Our current system can send text messages to exhibitors across North America and, if you happen to live in another part of the world, we have access to another system that will work for you instead - the biggest difference is that you'll receive messages via WhatsApp (a free messaging app, that is common for global communications) every day for 30 days, but it's the exact same content.
Please email VTS@ExhibitorsWINH.com with the subject "Global Participant" for more information.
If you are a business-to-business professional preparing to exhibit at a virtual trade show and could use a crash course in the strategies that work in this environment, this program may be a good fit for you. Click here to find out which professionals we believe are the most (and least) likely to benefit from Virtual Trade Show Value.
Sure! Sometimes, event organizers, service providers (exhibit houses, promotional products suppliers, etc.), and those temporarily between related roles join our programs. Typically, they're trying to educate themselves on effective exhibiting strategy so they can be a better partner to their exhibitors... and we totally support that!
That said, if you're hosting a virtual (or traditional) trade show soon, perhaps you'd like to work together another way? We create and produce award-winning exhibitor success programs for MATSO members (Major American Trade Show Organizers) and others - please reach out to us at info@ExhibitorsWINH.com to discuss your situation and which other options, if any, may be a good fit.
We're confident in Virtual Trade Show Value and the benefits it can provide to virtual exhibitors, but if you don't end up loving it as much as we do, we want to fix that ASAP!
Basically, we can't guarantee your results (as those depend on a number of factors, including your own efforts), but we are happy to guarantee your satisfaction...
So, if you aren't satisfied for any reason, simply email VTS@ExhibitorsWINH.com within 14 days of your purchase date and we'll process your refund right away (if you use the subject line "VTS Value Refund" and include your confirmation number that will help us find you in our database quickly) - the 14 day deadline means you'll get to enjoy at least a week of lessons before deciding, regardless of when you enroll.
Note: if you request a refund, we'll get that processed and close out your account within two business days - as requested, you won't receive any more lessons via text message and you'll lose access to the upgrade items too.
If you have any additional questions about enrolling or anything else, please email us at VTS@ExhibitorsWINH.com. The Exhibitors WINH chat bot, Winnie, is also here for you (bottom right corner). Either way, we're happy to help!
Robyn is known for her fresh perspective and process-driven approach to exhibitor success. Through her company, Exhibitors WINH LLC, Robyn provides strategic training and consulting services to exhibitors across industries and around the world, often as a valued partner to their event organizers.
Year-after-year, she presents educational sessions at industry events like ExhibitorLive, IMEX America, HCEA Connect, and others. She has written for industry publications like the Center for Exhibition Industry Research (CEIR) blog, Exhibitor Magazine, MeetingsNet, TSNN, and others.
Robyn created this program because exhibitors like you asked her to - virtual trade shows aren't "normal" for most people, but with Robyn's help, you can get the value you need from them anyway!
Her degree is in Aerospace Engineering.
Disclaimer: Although we are confident in the quality of this program and it's potential to help virtual trade show exhibitors succeed, we also know that any individual exhibitor's results (including yours) may vary. In trade shows, as in life, a number of factors will ultimately determine your results... including your own efforts. As such, we can't guarantee any specific results.
Instead, we are happy to guarantee your satisfaction with this program - if you are not satisfied with your purchase for any reason, simply let us know within 14 days of your purchase date and we'll issue a refund promptly. Please note that if you request a refund, all program benefits (including remaining lessons and any applicable upgrades, like access to Slack) will be cancelled too.