What's next?

Accessibility, as a concept, has been growing in popularity recently, but it still doesn’t seem to be as widely prioritized across digital events and other online efforts as it should be yet...

You can change that for your organization and this session can empower you to get started!

• In this session, we will list some of the most helpful tools and resources available to industry professionals (like you!) today, along with relevant regulations and guidelines you shouldn’t overlook.
• We will also identify a number of super simple ways that you can make your digital events and other online efforts more accessible to more of the right people, including one crucial accessibility-related action that can make or break your reputation.
• Finally, we’ll answer your biggest questions about digital accessibility live so that you start making positive changes right away.

Over the past year or so, many exhibitors have had a chance to try out digital events; some have thrived and others have struggled… so, you may be wondering: what’s the difference between winning and losing? And, with a growing number of major face-to-face trade shows (finally) returning across industries, is it even worth it for you to learn how to do digital events better?

In this session, we’ll help you reset your digital events mindset and refocus your efforts on what’s (really) possible for exhibitors online.

Specifically:

• You will learn how to choose and achieve appropriate goals for this unique environment.
• Then, we’ll dig into some of the data that digital events can provide and note how you can use it to your advantage; plus, we’ll quickly reveal some bonus insights from the Digital Standards Workgroup that Robyn joined earlier this year.
• Finally, we’ll answer your top questions about exhibiting at digital events – no question is off limits, so feel free to ask away!