What's next?

One of the best perks of exhibiting at a trade show is the opportunity you have to interact with attendees. Unfortunately, if you’re like other exhibitors, you may find that only some of your many interactions are valuable.

In this session, let’s fix that!

First, we will identify 15 different categories of attendees that you should be prepared to encounter at your next trade show and highlight quick tips that can help you find the value in every single interaction.

Then, we’ll outline Robyn’s super simple, step-by-step process for starting conversations with attendees in a way that drastically reduces the time required to properly qualify them.

Finally, we will answer other relevant questions, submitted by you and your peers.

Successful event professionals are generally comfortable with the goal of doing more with less. However, over the past year, many have been tasked with doing even more with even less… and, no matter how creative and driven you are, there’s only so much streamlining you can do before that goal feels impossible.

Fortunately, you aren’t alone.

In this short series of mini-breakout sessions, you’ll meet with your peers and share what’s worked for you (or what you’ve seen and would like to try, but haven’t yet) in response to each of the prompts provided.

You’ll brainstorm opportunities to eek a little more productivity out of your event-related efforts and maybe even find ways to advance your career in the process; then, before you leave, you’ll share your takeaways and swap contact information so you can keep learning and growing beyond this time together.