You're just a few steps away from a productive summer

Step 1 - Enroll

Once you've decided whether you'd like to participate in the "full series" or a "single session," submit your enrollment form and payment. (coming soon)

Step 2 - Participate

Make time to complete your sessions, enjoy any bonus resources available to you, and soak up as many insights/ideas as you can!

Step 3 - Reflect

After each session, you'll be asked to share your honest feedback. In return, you'll earn a personalized certificate of completion and social sharing badge.

FIND OUT WHICH ENROLLMENT OPTION IS RIGHT FOR YOU

Core focus areas

Avoidable
Mistakes

To kick things off, you'll learn the top three mistakes new exhibitors make...

Plus, super simple tipsto avoid them.

Strategic
Questions

Once you've sorted out the basics, it's time to get strategic...

You'll learn the four key questions every exhibitor needs to answer (if they want to succeed).

Achievable
Next Steps

One of the cool things about trade shows is that there's always room to learn and grow...

You'll learn five key areas to focus on in the future.

LIST SPECIFIC TOPICS FOR EACH SESSION

FAQs

1. Who should attend Trade Show Summer School 2025?

This program is designed to best serve business-to-business trade show exhibitors who are new/new-ish to exhibiting.

Everyone is welcome... as a result, we often see more experienced exhibitors in our "beginner-level" classes (as they want to confirm they aren't overlooking anything important in their on-going trade show efforts), along with both exhibition organizers and industry suppliers (who want to better serve their customers).

That said, please note that our theme for this year is "back to basics" - if you are not interested in starting at the very beginning, content-wise, this program will not be a good fit for you.


2. How will the sessions work?

Fifteen 30-minute "lunch and learn" sessions will be offered to explain: (A) three avoidable mistakes new exhibitors often make, (B) four strategic questions every exhibitor needs to answer now, (C) five next steps for future planning, and (D) more...

In each session, a portion of our time will be dedicated to the core focus areas (as listed above) and a portion of our time will be dedicated to a related takeaway (e.g. tips for better booth design, four evaluation methods, etc.).

Yes - these session will be recorded; however, recordings will be stored in the platform, so they'll only be available to "full series" participants.

In addition to the "lunch and learn" sessions, there will also be four "Ask Me Anything" (AMA) sessions with Robyn. The AMAs will be live only and only available to "full series" participants.

In each AMA session, we will spend a short time reviewing the previous "lunch and learn" lessons, along with any bonus content. The majority of each AMA session will be spent answering questions from those in attendance.

* We will also announce the "full series" bonus prize winners during the AMA sessions... and, don't worry - you do not have to be present to win.

Click here to review the schedule, listing the promised topics for each session.


3. How much does Trade Show Summer School cost?

There are two enrollment options this year:

  • The "full series" option is $50 ($3.33/session)
  • The "single session" option is $5/session

4. What's the difference between the "full series" option and the "per session" option?

The "full series" option includes:

  • access to all 15 "lunch and learn" sessions (live and via recording)
  • the opportunity to earn a personalized certificate of completion and social sharing badge
  • access to 4 bonus "Ask Me Anything" sessions with Robyn (live only)
  • access to the program platform (where you'll find session access, recordings, and other bonus materials) until September 5, 2025
  • the opportunity to earn prizes.

The "single session" option includes:

  • access to all 15 "lunch and learn" sessions (live only)
  • the opportunity to earn a personalized certificate of completion and social sharing badge

5. "Do you offer refunds, if I try the program and discover that it isn't a good fit?"

Yes - we have a "no risk guarantee" for Trade Show Summer School 2025.

This basically means: if you decide this program isn't for you, all you'll have to do is tell us why/what went wrong and we'll make it right (with your choice of cash back or a free 20-minute video consulting call).

Please click here to get all of the details.

Still deciding?

TAKE THE ENROLLMENT OPTION QUIZ