START HERE
ALL CONTENT
WEBINARS & WORKSHOPS
SHARE YOUR STORY
ASK ROBYN
START HERE
ALL CONTENT
WEBINARS & WORKSHOPS
SHARE YOUR STORY
ASK ROBYN

Got budget?

Invest a little to learn a lot in these interactive webinars and workshops...

(Recorded) Webinar for Organizers

November 17 at 2pm ET | How to Justify Exhibiting (Hint: ROI is Barely the Beginning)

(Recorded) Webinar for Exhibitors

December 19 at 1pm ET | Evaluate and Enhance Your Key Exhibitor Communications

(Recorded) Workshop for Organizers

October 24 at 2pm ET | An Organizer's Guide to Exhibiting ROI (and More)
  • For Organizers
Share on X (Twitter)Share on LinkedIn
  • Organizer Feedback:

    "Well organized, well researched, and clearly the product of incredibly hard work.

    Good action points, set expectations and covered what was promised."

An Organizer's Guide to Exhibiting ROI (and More!)

  • Recording available until January 31, 2024
  • 1:13 (edited)

Many organizers wish to help their exhibitors because they care; but, even selfishly, it makes good business sense for you (as an exhibition organizer) to go above and beyond to empower your exhibitors to justify their participation in your show.


The concept of exhibiting ROI and, more broadly, trade show value feels “fuzzy” for a lot of professionals on both sides of the aisle, so you may not be sure where to start… don’t worry – this session can help!

In this fast-paced session, exhibition organizers like you will:

  • Review the 10+ types of value your exhibitors can achieve at most trade shows (likely including yours) and highlight the ways in which your show may already be supporting exhibitors in those areas (even if you aren’t promoting them properly yet) or might consider adding support in the future.
  • List the two big types of evaluation every exhibitor should complete, along with four different methods to determine the true value of exhibiting (ROI is barely the beginning); again, continuing to share tips/ideas to help you help your exhibitors through this process.
  • Identify relevant resources and address any questions that are top of mind for you.

This session includes plenty of actionable takeaways for you to implement right away.

November 17 at 2pm ET | How to Justify Exhibiting (Hint: ROI is Barely the Beginning)
  • For Exhibitors
Share on X (Twitter)Share on LinkedIn
  • Exhibitor Feedback:

    "I have better direction on what to provide to the management team when it comes to deciding tradeshow participation, and why our company needs to have presence at the tradeshow."

How to Justify Exhibiting (Hint: ROI is Barely the Beginning)

  • Recording available until January 31, 2024
  • 1:05 (edited)

Studies have shown that (at least pre-pandemic) the majority of exhibitors weren’t consistently evaluating their participation in their repeated trade shows; they were simply adding them to their budget and continuing to exhibit year after year…

But, now, expectations are higher and budgets are tighter. It’s more important than ever to ensure you leave each event with a clear picture of its value so you can make smart decisions when it comes to your future trade show participation (and all of your other business efforts too).

In this fast-paced session, exhibitors like you will:

  • List 10+ types of quantifiable value you can obtain at most trade shows, with tips for actually quantifying the value you receive
  • Identify the two big goals every exhibitor should set and the two types of evaluation you should complete for each trade show
  • Outline four different methods of demonstrating your exhibiting results (e.g. for reporting and/or internal discussion), along with quick tips for creating an effective post-show report
  • Identify relevant resources to support you in this process and address any questions that are top of mind for you
December 19 at 1pm ET | Evaluate and Enhance Your Key Exhibitor Communications
  • For Organizers
Share on X (Twitter)Share on LinkedIn
  • Organizer Feedback:

    "A bounty of useful takeaways that can be implemented almost immediately...

    Robyn is a great resource with a lot of diversity in experience."

Evaluate and Enhance Your Key Exhibitor Communications

  • Recording available until January 31, 2024
  • 1:32 (edited)

Effective communication between organizers like you and your exhibitors is crucial to a productive working relationship and a successful show...

Many organizers struggle in this area (getting exhibitors to read emails, getting exhibitors to remember important information, getting exhibitors to take action, etc.); but, it doesn’t have to be that way for you anymore!


In this intensive, three-hour online workshop, organizers like you will:

  • Review the key components of an effective exhibitor communications plan
  • Evaluate your typical/planned communications, on your own (and with the help of Robyn and your peers - live only)
  • Identify areas of opportunity within each area and note tips/ideas to prioritize the “highest potential” opportunities - live only discussion
  • List several key exhibitor communications and outline a plan to create these key pieces, starting during this workshop
  • List relevant resources and address as many questions as time permits

In this workshop, you will work to improve your exhibitor communications for 2024 and beyond!